Cloning a drive copies every file, including the activation data, so Windows usually stays licensed. When it does not, the cause is almost always a change in the hardware fingerprint that the licence is tied to, not a failure of the clone itself.
This guide explains what activation looks at after a clone, which licences survive a drive change, and how to get Windows active again.
A clone onto the same PC should keep Windows activated. If the copy moves to another motherboard, the licence may not follow, and you have to reactivate or buy a new key.

The licence type decides the fix. A retail key can move, an OEM key cannot, and a digital licence linked to a Microsoft account can be reassigned through the activation troubleshooter.

If the troubleshooter says the licence is already in use elsewhere, the old machine still holds it. Remove the key there or wait a short period before trying again.
Windows 10 and 11 can reassign a digital licence when the hardware changes, as long as the same Microsoft account owns it. The troubleshooter walks through the transfer in a few clicks.
Watch the video tutorial below to clone the drive step by step with Qiling Disk Master.
Step 1. Open Settings, choose System, and then open Activation.

Step 2. If the status says not activated, click Troubleshoot.

Step 3. Sign in with the Microsoft account that owns the digital licence.

Step 4. Choose I changed hardware on this device recently and select the new machine from the list.

Step 5. Click Activate, wait for the confirmation, then restart Windows.

Activation is a side effect of the hardware change, not of the clone. The more the new machine differs from the old one, the more likely Windows will ask to be reactivated.
Because the new hardware does not match the fingerprint that the licence is tied to, usually after a motherboard change.
Usually not. The motherboard and most hardware stay the same, so the licence still matches.
No. A retail key can move from one machine to another, but it cannot be active on both at the same time.
If the licence is digital and linked to a Microsoft account, use the activation troubleshooter. Otherwise, you may need a new key.
Most programs keep working, but Windows shows a watermark and blocks some personalization options until it is activated.
A clone that ends on different hardware may need reactivation, but the data should still be intact. Create a full backup first, so any issue costs nothing but time.
Watch the video tutorial below to back up Windows and restore it if the clone fails.
Step 1. Open Qiling Disk Master and select System Backup to include the boot partitions.

Step 2. Save the image to a drive other than the target disk and start the backup.

Step 3. Click Proceed to start the system backup and wait patiently until it finishes. You can also tick Shut down the computer when the operation is completed to power off automatically.

Step 4. If the cloned system will not activate, restore the image to the original drive and reactivate there first.

Activation breaks when the hardware fingerprint changes, not because the clone failed. Check the licence type, re-enter a retail key or run the activation troubleshooter for a digital licence, and remove the key from the old machine. A drive swap on the same PC rarely needs any action at all.
For more on cloning and Windows health, see How to Migrate Windows 10 from One PC to Another, How to Clone Windows 11 to a New Laptop, Does Cloning a Hard Drive Copy Windows, and How to Migrate OS to SSD Without Reinstalling Windows.